Stepping up my Social Media activities

I have been using Social Media (and advising my clients to do so) for a couple of years now. I’m an active twitterer, a member of LinkedIn, I blog regularly on a number of different sites, and do my fair share of commenting on other blogs when the blog is an enjoyable one and where I see an opportunity to add value.

But, like everyone else, I know I should be doing more, and I should have a proper Social Media Strategy to understand why I’m doing it, what I expect from it, and how I’m going to achieve it.

I attended an excellent Social Media workshop given by Nigel Morgan at the Newbury Expo event yesterday and there were a number of really useful pointers that I’m going to use to improve my use of Social Media which I thought it might be useful to share. I confess to already knowing most of this (or at least being aware of it sometime in the past), but am going to do something about it now!

Facebook Tips

Keep your personal stuff separate from your business stuff by using Facebook Pages for your business information and your profile for personal things. This way, your business image is less likely to be damaged by embarrassing images or personal comments

LinkedIn Tips

Connect with who you know

Get a 100% complete profile

Get recommended by others, but avoid ‘obvious’ recommendation exchanges

Routinely check new members and connect with those you know

Avoid LIONS (LinkedIn Open Networkers) – these are members who value quantity of connections over quality of connections, and who will happily accept invitations to connect from whoever asks them

Answer questions – helping others out is good, of course, but if, in doing so, you also happen to give the best answer you can get acknowledged as an expert and others may ask you directly next time

Twitter Tips

Register your business name before somebody else does

Use HootSuite to manage your Twitter experience and scheduling of Tweets

Tweet a lot and don’t let your accountbecome inactive (as the Twitter team may remove it without warning)

Use the 80/20 rule – make sure only 20% of your tweets are directly business related

Use hashtags (prefix key searchable terms with the # character)

Blogging Tips

Do it

Don’t worry if people don’t comment on your blog straight away it takes time, but there are things you can do to help…

Comment on other blogs where (and only where) you can add value

If somebody comments on your blog then take a look at theirs and add a comment there too

Use Twitter to point people at your blog

Please comment if you agree or disagree with any of these points, or if you have any other tips…

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3 Responses to “Stepping up my Social Media activities”

  1. Nigel Morgan - Morgan PR October 29, 2010 at 11:53 am #

    Why thank you Martin! Very kind of you to heap such praise and thank you for the link! Obviously I just had to comment!

    It was a fun seminar and clearly you were not alone. I’ve had plenty of feedback from those who already knew and understood social media, but just needed that extra push!

    Keep up the good work!

  2. Ant Hodges - Social Media Consultant October 29, 2010 at 8:38 pm #

    Nigel as ever… seeming to deliver another stirling performance… and with Mini Morgan too!

    Nigel is one of those guys that inspires me too Martin, that’s why we hooked up for the social media guys tour.

    Maybe it would be good to catch up at some point as we are in Swindon

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    [...] trying to kick-start my Social Media activities after attending the Nigel Morgan Social Media Workshop last week. So, in the few days since my [...]

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