Well, you have been using Google Adwords for some time, you’re getting plenty of clicks from a large selection of keywords, but how do you know which keywords are the ones that are generating your sales? Does it matter as … Continue reading
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RSS feed for this sectionAdwords Hints & Tips #8 – Use Negative Keywords
Categories: How to - Google Adwords
Remember to use negative keywords in your Adwords campaigns. Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This can be useful if, for example, you are targetting the top … Continue reading
Adwords Hints & Tips #7 – Avoid Advert Copy Changes
Categories: How to - Google Adwords
Be careful when changing advert headlines, text or urls for any Google Adwords adverts that have been running for a while. Google builds a history for each of your adverts that helps it to best rank your ad in its … Continue reading
Adwords Hints & Tips #6 – Seasonality
Categories: How to - Google Adwords
With Christmas fast approaching I thought it would be appropriate to make a few observations on some of the more seasonal implications for an Adwords Campaign. Firstly, don’t forget that a large part of the workforce takes time off over … Continue reading
Adwords Hints & Tips #5 – Add referrer information to your Adwords URL's
Categories: How to - Google Adwords
When typing your URL (the website address to which you want your advert group clicks to be targetted), try adding a string such as ?source=adwordsxxxx to the end of the URL. ‘xxxx’ is a string that describes the advert group … Continue reading