Well, you have been using Google Adwords for some time, you’re getting plenty of clicks from a large selection of keywords, but how do you know which keywords are the ones that are generating your sales? Does it matter as long as the campaign is paying its way? What’s a Conversion? A conversion is generally [...]
Remember to use negative keywords in your Adwords campaigns. Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This can be useful if, for example, you are targetting the top end of the market for a certain product or service… Use words like ‘cheap’ and [...]
Be careful when changing advert headlines, text or urls for any Google Adwords adverts that have been running for a while. Google builds a history for each of your adverts that helps it to best rank your ad in its Sponsored Listings. This history is destroyed whenever you change any part of your advert! This [...]
With Christmas fast approaching I thought it would be appropriate to make a few observations on some of the more seasonal implications for an Adwords Campaign. Firstly, don’t forget that a large part of the workforce takes time off over this, and other common holiday periods. So, if your campaign targets this demographic you will [...]
When typing your URL (the website address to which you want your advert group clicks to be targetted), try adding a string such as ?source=adwordsxxxx to the end of the URL. ‘xxxx’ is a string that describes the advert group which is generating the click. If you check your Web Server Log Files to see [...]
A client of mine recently asked if I had switched his campaign off. He had searched for a few of his keywords and couldn’t see any of his Adwords adverts in the Sponsored Links results area. I often see comments on bulletin boards and other forums along similar lines, so I thought it was worth [...]
Let’s say that you have a ‘real’ daily budget of £10 for your Google Adwords Campaign. You tell Google that this is the amount that you want to spend, and off it goes. Google will calculate your average cost per click, average daily impressions, and average click-thru-rate, and will then work out how often it [...]
Research shows that search engine users are more likely to click on a Sponsored Link if the Advert contains all, or most, of the keywords that they searched for. This is partly because the search terms are highlighted in bold text by Google in the adverts. This is easier said than done if you have [...]
Google ranks its Sponsored Search Results according to several factors. One of these factors is Click-thru-Rate (CTR – the percentage of displayed adverts that are actually clicked). So your advert could appear above somebody else’s advert, even though they bid a higher maximum Cost-per-Click (CPC). The reasoning behind this is simple – if your advert [...]
Google will spread the delivery of your adverts over the entire day based upon your campaign daily budget. Let’s look at the implications of this by using an example. Bear in mind this will not work out precisely, it is just intended to show the general effect, and many factors will conspire to make it [...]
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