A network contact of mine recently described the following problem, and asked what I might suggest….. For his Adwords campaign he chose three keywords (lets say they were “knitted”, “jumper” and “cardigan”). He selected phrase matching, where the keywords or keyword phrase is enclosed in quotes and the advert gets displayed if the searcher inputs [...]
A prospective client of mine commented that he was considering a pay-per-click campaign to promote his website as he had been told that it would be difficult to gain good ranking in the organic search engine listings (SERPS) for his Flash site. It’s true that Flash is not particularly friendly as far as the search [...]
Some businesses have been turned-off the idea of having an Internet Pay-per-Click campaign for their products or services because of the risk of Click-Fraud. What is ‘Click-Fraud’?For those who are unaware, Click Fraud is the term used to describe the process of repeatedly clicking on an advert with the sole intention of increasing the click [...]
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