Your questions answered here

Just go to your campaign list and click the pause button alongside the campaign you want to pause. Then just click again when you want to resume the campaign.

No, the two are unrelated. You set your budget, which is the total amount you will spend in a day. You can also set your maximum cost-per-click (CPC) which determines the amount of money you could pay each time someone clicks your ad. So if you increase your CPC you may get fewer clicks as you will pay more for each click and so use up your daily budget faster.

This is the maximum amount you will pay every time someone clicks on your ad. You may pay less than your maximum cpc because Google will only charge you 1 penny more than than the next highest ranking ad.

Yes. You need to go into your adwords campaign manager and set up Conversion Tracking. A code snippet will be created that you need to insert into your conversion page. Then, your conversions will start showing against the keywords that generated the conversion in your campaign manager. Find out more about setting up conversion tracking in Google Adwords here.

Did you know that we run a series on Google Adwords Hints and Tips?

That depends on how much money you want to spend! This is the maximum amount of money that Google will spend each day delivering your clicks. You should always monitor your daily spend to ensure that your campaign is generating money revenue than it is costing (unless your objectives are not primarily financially driven).

Did you know that we run a ‘How To’ series for Google Adwords users?

WP-Polls allows you to embed polls directly into your WordPress website. We use them in a number of our sites. They are straightforward to use and can be customised according to your requirements.

To find out more about wp-polls take a look at Lester Chan’s website. To see how we have integrated them into our websites take a look at our WordPress Polls examples and our Holiday Rentals Poll.

We use the wp-polls plugin to embed cool polls on our websites and WP Simple Survey for our surveys.

Yes. You can maintain as many open polls as you like and then display them on the same page, or different pages, within your site. Take a look at our WP-Polls multi-poll example here.

There appears to be no official plugin that allows you to pass parameter variables to your wordpress scripts, but if you are happy to hand-craft a little php code yourself, change a template file and upload some code to your plugins folder then you can check out this solution to pass variable parameters to your WordPress scripts.

The PIMS system is the name given to the Holiday Rental Management system, an integrated web tool that allows holiday property rental owners to manage all of their enquiries and bookings in a structured way. Booking forms, availability charts and pricing tables can be maintained in PIMS and then inserted directly into your website.

We have used the PIMS system on several holiday rental websites. You can find the main PIMS website here.