Several times a year, Google Ads seasonal adjustments may be useful especially if your product has a potential seasonal appeal. Consider introducing some extra keywords or adverts.
A selection of articles to help website owners and developers
When typing your URL, try adding a string describing the advert group generating the click. Also, you can identify your Google Adwords visitors by checking the Web Server Log Files.
Sometimes, you may come across the above issue and could be forgiven for thinking your campaign has been switched off. There is, however, a perfectly valid explanation. Read on.
If you regularly reach your daily Adwords budget, but cannot spend any more, consider reducing your maximum CPC (cost per click) to get more clicks.
Search engine users are more likely to click on a Sponsored Link if the Advert contains all, or most, of the keywords that they searched for.
Google Adwords ads that are higher in the SERPS can get better CTR (Click-thru-Rate). Increase your Max CPC (Cost per click) early and it could help later.
If you want your Google Adwords adverts to be displayed more often, what are your options? Here are a few ideas based on help we provide to our clients.
How do you mix up your phrase matching, exact matching and broad matching in your Google Adwords campaigns? Do you use negative keywords? Here’s what we do
Google may be better at crawling and indexing Flash content today, but it might still be a good idea to limit the amount you use and choose HTML5 instead
What is click fraud, how would you know you were a victim, and what can you do about it? This, and other questions are answered in our post. Please read on…