Several times a year, Google Ads seasonal adjustments may be useful especially if your product has a potential seasonal appeal. Consider introducing some extra keywords or adverts.
Martin Jarvis
A selection of articles to help website owners and developers
Adwords Hints & Tips #5 – Add referrer information to your Adwords URLs
When typing your URL, try adding a string describing the advert group generating the click. Also, you can identify your Google Adwords visitors by checking the Web Server Log Files.
Why can’t I see my Google Ads when I search for my keywords?
Sometimes, you may come across the above issue and could be forgiven for thinking your campaign has been switched off. There is, however, a perfectly valid explanation. Read on.
Reduce Maximum CPC if you regularly reach your daily budget
If you regularly reach your daily Adwords budget, but cannot spend any more, consider reducing your maximum CPC (cost per click) to get more clicks.
Adwords Hints & Tips #3 – Match Your Keywords to your Advert Headline and Copy
Search engine users are more likely to click on a Sponsored Link if the Advert contains all, or most, of the keywords that they searched for.
Increase Max CPC For New Advert Groups
Google Adwords ads that are higher in the SERPS can get better CTR (Click-thru-Rate). Increase your Max CPC (Cost per click) early and it could help later.
Increase Your Daily Campaign Budget
If you want your Google Adwords adverts to be displayed more often, what are your options? Here are a few ideas based on help we provide to our clients.
Phrase Matching Options and Negative Keywords
How do you mix up your phrase matching, exact matching and broad matching in your Google Adwords campaigns? Do you use negative keywords? Here’s what we do
Websites developed using Flash Technology
Google may be better at crawling and indexing Flash content today, but it might still be a good idea to limit the amount you use and choose HTML5 instead
A Word About Click Fraud
What is click fraud, how would you know you were a victim, and what can you do about it? This, and other questions are answered in our post. Please read on…
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