Phrase Matching Options and Negative Keywords

A network contact of mine recently described the following problem, and asked what I might suggest….. For his Adwords campaign he chose three keywords (lets say they were “knitted”, “jumper” and “cardigan”). He selected phrase matching, where the keywords or...

Websites developed using Flash Technology

A prospective client of mine commented that he was considering a pay-per-click campaign to promote his website as he had been told that it would be difficult to gain good ranking in the organic search engine listings (SERPS) for his...

A Word About Click Fraud

What is click fraud, how would you know you were a victim, and what can you do about it? This, and other questions are answered in our post. Please read on… Continue Reading →
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