This is the third part of a series of articles to help you get more blog traffic.
If you have been following the series you would already have read how to boost the search engine traffic to your blog and how to get other websites to link to yours. Now it’s time to let other people know about your blog.
Telling your friends, fans and followers about your site
Social Media is your friend!
Join Linked In Groups
Good old-fashioned newsletters
Use social media sites to link to your content – post updates on your Facebook page and on Linked In, and Tweet from time to time, making sure you always link the update back to your website (otherwise, your followers won’t be able to discover all the other great content on your site). You should usually include a call-to-action to tell them why they need to visit. Social media is great for this – it’s generally free and easy to use. By posting regular, interesting and relevant content you will gradually build up a following. Then, hopefully, some of your followers will start to take solid actions (downloading your stuff, sharing your content, buying your goods, subscribing to other services etc).
Also to do with social media – make sure you follow other people in industries that are of interest to you. Quite often you’ll be followed back as a result.
Join some Linked In groups – look for those that are related to your interests (personal and business), and start contributing discussions and comments. Whilst on this subject – why not try answering some of the questions that Linked In members post. You might just get a few people look at your website or blog if your answers are credible.
Have you tried building up a subscriber list and sending regular newsletters to your followers? I know that all the focus seems to be on social media these days, but a lot of people do still read the stuff that arrives in their inbox. In addition, newsletters allow you to engage personally with your followers, giving them a range of different articles, hints and news items to read and at a time to suit them (rather than relying on them spotting your tweet as it zips past).
Does your blog / site have a feed subscription link? This is the (generally) orange wireless icon – it might also say ‘RSS Feed’ – and allows your website visitors to subscribe to your blog updates. So, whenever you add a new blog post it will pop up in the feed reader that your visitor is using so that they are aware of it straight away. If you’re not already giving them this possibility, why not ask your web designer to add it for you? If you aren’t already using a feed reader yourself, then I recommend you take a look at igoogle.com. This will allow you to keep an eye on all of your favourite blog content (as well as what your competitors are writing about).