Don’t duplicate content across different websites
Where it finds duplicate content in multiple websites, Google tries to give more search prominence to the place where it first found it.
Don’t confuse SEO with Search Engine Marketing (SEM) or Pay-per-click (PPC)
People often confuse the terms SEO (Search Engine Optimisation) with SEM (Search Engine Marketing), also called Pay-per-Click (PPC). What’s the difference? Here’s a post that explains the two…
Does it matter how people link to my site?
The answer is yes. Your website will attract more search engine traffic if ‘high reputation’ websites link to it. Even better if the content in the web page linking to yours is related to the content on your web page.
Reduce Maximum CPC if you regularly reach your daily budget
If you regularly reach your daily Adwords budget, but cannot spend any more, consider reducing your maximum CPC (cost per click) to get more clicks.
Increase Max CPC For New Advert Groups
Google Adwords ads that are higher in the SERPS can get better CTR (Click-thru-Rate). Increase your Max CPC (Cost per click) early and it could help later.
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Do you need some help or work done on your WordPress or other website? We work hard, come highly recommended, and can have your issue resolved very fast.
Just get in touch and we're on the case.
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