Dans cet article, je n’aborde pas les choses dans un ordre particulier, mais j’ai encore ce sujet tr\u00e8s pr\u00e9sent \u00e0 l’esprit…<\/p>\n
En gros, votre site attirera plus de trafic sur les moteurs de recherche si des sites web jouissant d’une \u00ab solide r\u00e9putation \u00bb cr\u00e9ent des liens vers lui. Cela sera probablement encore plus utile si la page web qui renvoie vers la v\u00f4tre propose du contenu li\u00e9 \u00e0 celui figurant sur celle-ci. Je rentrerai plus dans les d\u00e9tails dans les articles suivants, mais de mani\u00e8re g\u00e9n\u00e9rale, les sites internet ayant une bonne r\u00e9putation sont des sites qui sont eux-m\u00eames li\u00e9s \u00e0 d’autres sites jouissant d’une bonne r\u00e9putation !<\/p>\n
Vous avez peut-\u00eatre entendu parler du terme Pagerank (PR)<\/strong>. Google l’utilise pour d\u00e9terminer la r\u00e9putation d’une page web : plus le classement de la page est \u00e9lev\u00e9, mieux c’est. Plus vous obtenez de liens provenant de sites bien class\u00e9s vers le v\u00f4tre, plus vous avez de chances d’appara\u00eetre dans une SERP (Page de R\u00e9sultats de Moteurs de Recherche)<\/strong>.<\/p>\n J’en viens donc au sujet principal de cet article : la mani\u00e8re dont les gens cr\u00e9ent des liens vers mon site a-t-elle une importance ? Ce que je veux dire par l\u00e0 c’est : est-ce que c’est important s’ils pointent vers mysite.com, www.mysite.com, www.mysite.com\/index.html, etc ?<\/p>\n Eh bien, selon Matt Cutts, un ing\u00e9nieur logiciel bien connu de Google, dans son excellente pr\u00e9sentation lors de WordCamp 2007, cela a effectivement de l\u2019importance. Pour Google, www.mysite.com<\/a> n\u2019est pas la m\u00eame page que www.mysite.com\/index.html<\/a>, m\u00eame s’il est fort probable qu’il s’agisse de la m\u00eame page sur votre site web. Google leur attribuera donc un Pagerank, en fonction des sites qui renvoient \u00e0 chacune de ces urls. Le pagerank de chaque url sera probablement inf\u00e9rieur au pagerank qui aurait \u00e9t\u00e9 attribu\u00e9 \u00e0 la page si tous les liens renvoyaient \u00e0 la m\u00eame url… et comme nous l’avons appris plus haut, plus le pagerank de votre page web est \u00e9lev\u00e9, plus elle a de chances de figurer dans les SERP.<\/p>\n Ainsi, lorsque vous d\u00e9veloppez des liens entrants vers votre site web, il semble qu’il soit pr\u00e9f\u00e9rable que tous les liens pointent vers exactement la m\u00eame version de votre url. Il existe plusieurs fa\u00e7ons de savoir quels sites pointent vers vos pages, et avec quelles url, et nous aborderons ce sujet dans un article ult\u00e9rieur.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" La r\u00e9ponse est oui. Votre site attirera plus de trafic de moteurs de recherche si des sites r\u00e9put\u00e9s y renvoient. C’est encore mieux si le contenu de la page qui renvoie \u00e0 la v\u00f4tre est en rapport avec son contenu.<\/p>\n","protected":false},"author":23,"featured_media":7965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"I'm not really dealing with things in a logical sequence here, but this topic is fresh in my mind...\r\n\r\nEssentially, your website will attract more search engine traffic if 'high reputation' websites link to it. This is likely to be of even more value if the web page that links to yours contains content which is related to the content on your web page. I'll go into more detail in later posts, but broadly speaking 'high reputation' websites are those websites which themselves are linked-to by other high reputation websites!\r\n\r\nYou may have heard of a term called Pagerank (PR)<\/strong>. This is used by Google to determine the reputation of a web page - the higher the page rank, the better. The more sites with a high pagerank that you can get to link to your own site, the more likely you are to appear in a SERP (Search Engine Results Page)<\/strong>.\r\n\r\nSo, onto the main topic of this post - Does it matter how people link to my site? By this, I really mean does it matter whether they link to mysite.com, www.mysite.com, www.mysite.com\/index.html, etc?\r\n\r\nWell, according to Matt Cutts, a well-known Google software engineer, in his excellent WordCamp 2007<\/a> talk, it does matter. To google, www.mysite.com is not the same page as www.mysite.com\/index.html, even though they are highly likely to be the same page on your website. So, google will give each of them a Pagerank, depending on the sites linking to each of those urls. The pagerank for each url is likely to be lower than the pagerank that would have been attributed to the page if all links went to the same url... and as we have learned above, the higher the pagerank for your web page, the more likely it is to feature in the SERP's.\r\n\r\nSo, when developing inbound links to your website it sounds like it is better if all links point to exactly the same version of your url. There are various ways to find out which sites link to your pages, and with what url's, and we will cover this in a later post.","_et_gb_content_width":"","footnotes":""},"categories":[66],"tags":[21,26,33,36],"class_list":["post-157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wordpress","tag-google","tag-link","tag-pagerank","tag-pr"],"_links":{"self":[{"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/posts\/157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/comments?post=157"}],"version-history":[{"count":0,"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/posts\/157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/media\/7965"}],"wp:attachment":[{"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/media?parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/categories?post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmjcomputerservices.com\/fr\/wp-json\/wp\/v2\/tags?post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}