Quick Tip #4 – Don’t forget images
Images can not only make your web page look more interesting and appealing, but they also serve a useful purpose for your search engine optimisation.
Display text over background image, rather than making the text part of the image
If you are going to display text and images on your website, then you should consider keeping the image, and the text that you want to place on the image, separate. This will improve SEO.
Don’t duplicate content across different websites
Where it finds duplicate content in multiple websites, Google tries to give more search prominence to the place where it first found it.
Quick Tip #3 – Use dashes instead of underscores in URL paths
Our advice is to use dashes instead of underscores in your URLs. Google sees hyphens as separators, whereas URLs containing underscores will appear as one long word.
Quick Tip #2 – Don’t worry too much about meta keywords
Since search engines have been able to understand the purpose of a web page just from its content, the use of meta keywords is no longer essential. Now might be a good time to try sharpening up your content!
Don’t confuse SEO with Search Engine Marketing (SEM) or Pay-per-click (PPC)
People often confuse the terms SEO (Search Engine Optimisation) with SEM (Search Engine Marketing), also called Pay-per-Click (PPC). What’s the difference? Here’s a post that explains the two…
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