Don’t confuse SEO with Search Engine Marketing (SEM) or Pay-per-click (PPC)
People often confuse the terms SEO (Search Engine Optimisation) with SEM (Search Engine Marketing), also called Pay-per-Click (PPC). What’s the difference? Here’s a post that explains the two…
Quick Tip #1 – Use your web page title tag wisely
Choosing the right web page title tag is important as search engines place great emphasis on the words they find. Summarize your pages with useful search terms that read well and make sense.
Don’t forget that search engines cannot log in to your website!
When search engines visit websites to index the pages, they can’t log in to access all the protected areas, often those with the most interesting content. As a result, you might be missing out on a valuable traffic source.
How do I know how people are linking to my site?
Do you believe that other site owners have added links to your website but don’t know who? How do you find out who they are AND what URL they are linking to? Why not monitor your website usage with Google Analytics?
Does it matter how people link to my site?
The answer is yes. Your website will attract more search engine traffic if ‘high reputation’ websites link to it. Even better if the content in the web page linking to yours is related to the content on your web page.
Oh no – not another flipping SEO blog!
Well, no! This is not just another SEO blog. It is all about the lessons I have learned about optimising websites, so that search engine users can easily find my content when it is relevant to their search.
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