How do you know which keywords are the ones that are generating your sales? Does it matter as long as the campaign is paying its way?
How to – Google Adwords
A selection of articles to help website owners and developers
Be careful when updating advert headlines, text or urls for Google Adwords adverts that have been running for a while, as this could have a serious impact on your campaign!
Several times a year, Google Ads seasonal adjustments may be useful especially if your product has a potential seasonal appeal. Consider introducing some extra keywords or adverts.
When typing your URL, try adding a string describing the advert group generating the click. Also, you can identify your Google Adwords visitors by checking the Web Server Log Files.
Sometimes, you may come across the above issue and could be forgiven for thinking your campaign has been switched off. There is, however, a perfectly valid explanation. Read on.