How do you know which keywords are the ones that are generating your sales? Does it matter as long as the campaign is paying its way?
Adwords Hints & Tips #9 – Track Your Conversions!
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How to – Google Adwords
A selection of articles to help website owners and developers
Adwords Hints & Tips #8 – Use Negative Keywords
Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This stops you from paying for pointless clicks.
Adwords Hints & Tips #7 – Avoid Advert Copy Changes
Be careful when updating advert headlines, text or urls for Google Adwords adverts that have been running for a while, as this could have a serious impact on your campaign!
Adwords Hints & Tips #6 – Google Ads seasonal adjustments
Several times a year, Google Ads seasonal adjustments may be useful especially if your product has a potential seasonal appeal. Consider introducing some extra keywords or adverts.
Adwords Hints & Tips #5 – Add referrer information to your Adwords URLs
When typing your URL, try adding a string describing the advert group generating the click. Also, you can identify your Google Adwords visitors by checking the Web Server Log Files.
Why can’t I see my Google Ads when I search for my keywords?
Sometimes, you may come across the above issue and could be forgiven for thinking your campaign has been switched off. There is, however, a perfectly valid explanation. Read on.
Reduce Maximum CPC if you regularly reach your daily budget
If you regularly reach your daily Adwords budget, but cannot spend any more, consider reducing your maximum CPC (cost per click) to get more clicks.
Adwords Hints & Tips #3 – Match Your Keywords to your Advert Headline and Copy
Search engine users are more likely to click on a Sponsored Link if the Advert contains all, or most, of the keywords that they searched for.
Increase Max CPC For New Advert Groups
Google Adwords ads that are higher in the SERPS can get better CTR (Click-thru-Rate). Increase your Max CPC (Cost per click) early and it could help later.
Increase Your Daily Campaign Budget
If you want your Google Adwords adverts to be displayed more often, what are your options? Here are a few ideas based on help we provide to our clients.
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