Adwords Hints & Tips #8 – Use Negative Keywords

Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This stops you from paying for pointless clicks.
16 Mar, 2006

Remember to use negative keywords in your Adwords campaigns (a word or phrase to add to your campaign to prevent your ads from being shown to people who use those terms in their search queries. The purpose of using these keywords is to exclude irrelevant traffic). Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This can be useful if, for example, you are targeting the top end of the market for a certain product or service…

Use words like ‘cheap’ and ‘free’ as negative keywords to prevent bargain hunters from seeing your advert…

…or words like ‘rental’ and ‘for hire’ if you only sell products and don’t rent them out.

…or words like ‘britney’ if you sell African Spears!

Anyway, you get the picture. You might reduce the overall number of clicks that you get by using negative keywords, but the average quality of each visitor should increase (and you’ll pay less!).

You can apply negative keywords to specific advert groups within your campaign or to the campaign as a whole.

The Author of this series of articles is Martin Jarvis, who creates and manages Pay-per-Click campaigns for a number of clients. To find out more, please visit us at DMJ Computer Services Ltd.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

You may also like…

Share This
Martin Jarvis

Martin Jarvis

I typically reply within an hour

We're here Monday - Friday during UK working hours. Drop us an email and we'll get back to you.

Martin Jarvis
Hi. It's Martin here. How can I help you?
Start Chat with:
chat