Google Analytics is a free, powerful web analytics tool, but do you need it? Are there any alternatives? What implications are there for privacy?
A selection of articles to help website owners and developers
Loading pages over SSL prevents referral information from being passed to Google Analytics, so the search term is shown as “Not Provided”.
You may be using an old version of Google Analytics tracking code. Visit your site, click ‘View Source’. If you find the string ‘urchin.js’, then update it.