You’re probably using an old version of the Google Analytics tracking code. Visit your website, click ‘View Source’ to have a look at your HTML, and then see if you can find the string ‘urchin.js’ in the HTML. If you do you’ll need to replace this analytics code with a fresh set that you can get from the ‘Tracking Info’ panel in your Google Analytics account. Google purchased Urchin in 2005 and then evolved its analytics product into Google Analytics. It retired Urchin in 2012.
Google Analytics is a free, powerful web analytics tool, but do you need it? Are there any alternatives? What implications are there for privacy?