Have you noticed your website traffic falling over the past few years? If you use Google Analytics, you may be seeing a decline in traffic. This might not be a genuine decline. We explore the reasons for this in our article.
A selection of articles to help website owners and developers
We think it’s important to continually update your website to keep it secure, load fast, and provide the content your visitors need. Find out what website updates you need, and what you need to do to get them done.
The internet generates a similar amount of CO2 in the environment as the global aviation industry. Your website most likely has an impact. This article explains how websites contribute to global warming, and how you can reduce your website carbon footprint.
We keep getting told that first impressions really count – and they do. When visitors arrive at your website, they expect a great visitor experience. If your visitors are confronted with a page full of poor spelling and grammar, they are likely to bounce away to one of your competitors. That’s a poor experience.
Your website is critically important to your business, but when was it last backed-up? Could you afford the time or money to rebuild your website from scratch?
This could be what you need to do if you have a website failure and don’t have a website backup strategy in place.
Google are about to reward great websites, and make it even harder for those offering a poor user experience to rank well. Here’s what they are doing, and how you can improve your site experience.
With so many ways of publishing content, we often get asked ‘Do I need a website?’. Here we make a case for having a strong website presence.
To celebrate Safer Internet Day, which is in February, we’re going to share some hints and tips on how you might make your website safer for your own visitors.
Our latest research article shows that during the first 3 full months of lockdown in 2020, many websites had more visitors than during the same period in 2019. Which sites performed well, and which performed badly? Were there good sectors? What made the good ones good?
A primary goal of most websites is to encourage visitors to get in touch. This would typically be through a combination of contact forms, comment forms, raw email addresses and telephone numbers. If it’s not clear how to contact you, or if the methods don’t work, your website may be largely ineffective.