Search engines place great emphasis on the words they find in your website page titles. The page title is the text which is displayed right at the very top of each browser page in what is called the Title Bar area. You can put your own text in this area by placing your text within the HTML title tag when creating or editing your web page. It’s a good idea to have a page title for each page which summarizes, in no more than about 100 characters, what the page is about. Include any useful search terms in this description, but make sure that the title actually makes sense when read as the title will be the headline text displayed in the search engine results page when your site is listed.
Improve your website user experience by making it easier for visitors to find the content they are looking for within 3 clicks. Here’s why the 3-click rule is important, and what you can do to apply it.