Images can not only make your web page look more interesting and appealing, but they also serve a useful purpose for your search engine optimisation.
Quick Tip #4 – Don’t forget images
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Martin Jarvis
A selection of articles to help website owners and developers
Display text over background image, rather than making the text part of the image
If you are going to display text and images on your website, then you should consider keeping the image, and the text that you want to place on the image, separate. This will improve SEO.
Don’t duplicate content across different websites
Where it finds duplicate content in multiple websites, Google tries to give more search prominence to the place where it first found it.
Quick Tip #3 – Use dashes instead of underscores in URL paths
Our advice is to use dashes instead of underscores in your URLs. Google sees hyphens as separators, whereas URLs containing underscores will appear as one long word.
Quick Tip #2 – Don’t worry too much about meta keywords
Since search engines have been able to understand the purpose of a web page just from its content, the use of meta keywords is no longer essential. Now might be a good time to try sharpening up your content!
Don’t confuse SEO with Search Engine Marketing (SEM) or Pay-per-click (PPC)
People often confuse the terms SEO (Search Engine Optimisation) with SEM (Search Engine Marketing), also called Pay-per-Click (PPC). What’s the difference? Here’s a post that explains the two…
Quick Tip #1 – Use your web page title tag wisely
Choosing the right web page title tag is important as search engines place great emphasis on the words they find. Summarize your pages with useful search terms that read well and make sense.
Don’t forget that search engines cannot log in to your website!
When search engines visit websites to index the pages, they can’t log in to access all the protected areas, often those with the most interesting content. As a result, you might be missing out on a valuable traffic source.
How do I know how people are linking to my site?
Do you believe that other site owners have added links to your website but don’t know who? How do you find out who they are AND what URL they are linking to? Why not monitor your website usage with Google Analytics?
Does it matter how people link to my site?
The answer is yes. Your website will attract more search engine traffic if ‘high reputation’ websites link to it. Even better if the content in the web page linking to yours is related to the content on your web page.
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