Website for a Gite in the Poitou-Charentes
My client already had an existing website to market his holiday gite in the Poitou-Charentes region of France but wanted a more up-to-date look that was effective at generating enquiries. The brief was to freshen up the style of the existing website whilst retaining the existing content and images, all at a cost-effective price. In addition, the client wanted a new domain name and hosting as his existing site was hosted generically on the webs.com service.
The property is a gite in the Poitou-Charentes region of France. Most visitors are likely to be English speakers from the UK, and because it is not something that will become a “brand” it was less important than usual to come up with a domain name that was easy to remember / easy to type. Most traffic would arrive via search engines and links on holiday listing sites, therefore keywords in the domain name would be useful.
Having researched and dismissed some keywords (e.g. Bressuire, Futuroscope, Puy du Fou) relating to nearby towns and attractions, we decided on gite-poitou-charentes.co.uk from the list of available domains.
As the solution was part of our Freshen-Up package (which takes existing web content and migrates it to a fresh new wordpress site) we used WordPress for the site build, with a premium theme and plugins for Availability Calendar, Contact Form (Gravity Forms), Page Tagger (which allows you to tag your pages in the same way you tag posts – we used this to tag pages so they appear in the home page slider) and Testimonials Manager, as well as the ‘usual suspects’ Google XML Sitemap, WP-Super_Cache, etc.
301-redirects were added to ensure that every page in the old site was properly “mapped” to its equivalent page in the new site. This is a job often missed by web developers and could result in their client losing out on a lot of traffic due to links and page rank already built up by their old site.
We are hosting this website on our own dedicated server, which is ideal for hosting WordPress websites, offering performance at a reasonable budget.
Update: The website owner has now closed the website.
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