Website to help Chinese and Western Companies to work better together

This WordPress website was designed to help Chinese and Western companies build a better working relationship, using more calls-to-action to encourage conversation and convert visitors to new clients.
12 Sep, 2010

Client Brief: New design for a China Workshop and Consultancy Website with more obvious calls-to-action

My client provides consultancy and workshops all over the World to Chinese and Western companies that need to develop better relationships with one another. His existing website had been quite successful at delivering traffic, but less successful at converting visitors to new clients. In addition, the website needed a new look and all of the content built up over the past few years needed to be incorporated into the new site.

Our Solution

Website image for chinainsight689.comThe website has been delivered using the WordPress framework with a premium theme developed by WooThemes and includes numerous plugins, such as Testimonials Manager to allow a random display of testimonials throughout the site, and a slider control to showcase different activities on the home page.

Existing blog content was exported from the old site and imported into the new one, but many other pages in the old site were rebuilt to provide a better user experience and better SEO. Redirects (permanent 301’s) in the .htaccess file are used to ensure that no broken links occur as page names have also changed to improve search engine optimisation.

To encourage more conversions we have introduced many more calls-to-action – from the buttons in the home page slider controls to enticing ‘teaser’ text.

The broad brush approach taken by the old site has been replaced with a firm focus on the client’s primary activities: Consulting and Workshops.

Happy website clients…

Take a look at what our clients say about our Website design and building, and about our web marketing services. We use the service so that you can be sure that these are real testimonials written by real people about the services we have actually delivered.


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