Check the keywords that bring visitors to your website

Much of your SEO activity should focus on understanding which keywords that bring visitors to your website you want to target, but there is a secondary consideration that might be useful.
15 Oct, 2009

Although much of your SEO activity should, rightly, be focused on understanding what keywords and phrases you want to target and then structuring your content to go after it, there is a secondary consideration which might also be helpful.

Recently, I was writing an assessment report for a potential client on how he might improve the amount of organic search engine traffic reaching his family of websites. I had a look at the keywords that were already resulting in traffic finding one of his sites and I was surprised to see a whole bunch of culinary-related phrases had resulted in quite a bit of traffic over time. The reason this was surprising was that the website was essentially nothing to do with cooking, food, recipes or anything like that. There were, however, some articles submitted that supported the main theme of the site, but which also included mention of these culinary terms.

As a result of this ‘discovery’ we are considering more comprehensive coverage of this foody theme on the site and ways in which we can convert those visitors into customers for the main website.

It is difficult to get top search engine positions for the keywords you really want, but sometimes looking at things in reverse like this can create some good opportunities, and it is quite possible to use unlikely content which has brought your traffic in to draw visitors across to, what is for you, the main reason for them being there. Food for thought perhaps?

There are a number of ways to find out what keywords people are using to find your site. All website statistics programs ought to show you. Personally, I prefer using Google Analytics.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

You may also like…

Using WP-POLLS for my WordPress Polls and Surveys

Using WP-POLLS for my WordPress Polls and Surveys

Back in 2010 we started using the WP-POLLS plugin to add polls and surveys to one of our WordPress sites. 9 years on, is this still the best solution? Here’s our 2019 view on using polls and survey plugins in WordPress.

Do you deserve to get ranked on Google first page?

Do you deserve to get ranked on Google first page?

Everyone wants to get ranked on Google first page. That’s the challenge, but focus on what others are doing to achieve those hallowed ranks… and do it better, and you might stand a chance of ranking better.

Share This

Please share if you've liked reading this

Share this post with your friends! It really helps us, and lets us know which content visitors like best - so we can write more like that!