Choosing the right web page title tag is important as search engines place great emphasis on the words they find. Summarize your pages with useful search terms that read well and make sense.
Martin Jarvis
A selection of articles to help website owners and developers
Don’t forget that search engines cannot log in to your website!
When search engines visit websites to index the pages, they can’t log in to access all the protected areas, often those with the most interesting content. As a result, you might be missing out on a valuable traffic source.
How do I know how people are linking to my site?
Do you believe that other site owners have added links to your website but don’t know who? How do you find out who they are AND what URL they are linking to? Why not monitor your website usage with Google Analytics?
Does it matter how people link to my site?
The answer is yes. Your website will attract more search engine traffic if ‘high reputation’ websites link to it. Even better if the content in the web page linking to yours is related to the content on your web page.
Oh no – not another flipping SEO blog!
Well, no! This is not just another SEO blog. It is all about the lessons I have learned about optimising websites, so that search engine users can easily find my content when it is relevant to their search.
Letters From France
An online newsletter website that is written in php code and uses a mysql database. Read on.
NOA – Neil Osment associates
Neil Osment Associates’ sales and marketing support website is a brochure website, with a nice design and CMS backend, built by DMJ.
Adwords Hints & Tips #9 – Track Your Conversions!
How do you know which keywords are the ones that are generating your sales? Does it matter as long as the campaign is paying its way?
Adwords Hints & Tips #8 – Use Negative Keywords
Anyone using one of your negative keywords as part of their search criteria will not be shown your advert. This stops you from paying for pointless clicks.
Adwords Hints & Tips #7 – Avoid Advert Copy Changes
Be careful when updating advert headlines, text or urls for Google Adwords adverts that have been running for a while, as this could have a serious impact on your campaign!











